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Tabula Rasa -- The Power of a Clean Slate

As I was planning what direction to take this website I found that I was continually running up against one big issue... What to do with the existing content. I had a clear vision for what I wanted the site to be but trying to figure out how to fit all of the old content into the new vision was daunting. This website has evolved as my business model has evolved, as such, the content had no real focus. At first it was a small business marketing website, then a small business marketing membership site, then a blog... ah it makes me tired just thinking about it.

But then I had one cathartic moment.

I attempted (foolishly) to upgrade Joomla without the help of my programmer -- and I broke it.

Not permanently, but I broke it nonetheless.

First I was in a slight state of panic, then it hit me.

"Don't try to fit the old content into the new vision -- start fresh -- clean slate -- tabula rasa" Said the voice in my head.

Ah, yes.

That's the answer. Leave the baggage behind. Create a new design -- a dramatically different design. Build the content and the information architecture in a way that helps convey the ideas and concepts I want to share with infopreneurs.

I posted my plan on Twitter . And @kellymccausey responded in shock an horror she, justifiably, didn't see why I would let good link juice and indexed content go to waste.

But this is not about pleasing Google. It's about bringing clear, helpful, and understandable guidance to Infopreneurs to help them build, manage and optimize their selling systems.

We'll start with a blog (still trying to get MojoBlog working) and follow shortly with a special membership site that will provide a knowledge framework, training, and tools to help Infopreneurs build the most profitable and effective selling systems.

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